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China since ancient times is formal state, traditionally very the attention in town. "Benevolence, apparatus, courtesy, wisdom, faith", in which "the ritual" is one of China's Confucian classic, the most brilliant one page. Its far-reaching influence, is still highly respected. Therefore, business gifts can also became the most dedicating a way of communication. Business gifts are enterprises in business activities or conference, festivals and other social occasions in order to strengthen the relationship between each other and business communication given to the other side of the memorial gift. As much as business gift products, with business name and logo. The average price is higher than advertising promotional gifts. The key of business gifts, emotion Gifts customs people are common, brought gifts, people first think of holiday celebration. However, in today's business affairs, gifts also plays a very important role. According to statistics, in the business activities in the United States, give gifts more than 50 million year by year, the total amount of $926 million. Business gifts, americans called the special advertising, advertising promotions, spreading brand, set up the enterprise image is the most direct advertising. The right gift is expressed intention, and let the other side not consciously accept the advertising, publicity or promotional effect, indeed make many businessmen favor. The company's business gifts can be divided into four categories: meeting gifts, public relations gifts, promotional gifts and gift ceremony, almost covers all gifts with the purpose of the form, to the enterprise in the process of business operations. Business gifts gift why existence is thanks to the customer, make further strengthen existing relationships. Many savvy companies often after customer purchase on a regular basis, together with the customer feast, or at the end of the other activities, gifts to clients. Business can play a role of advertising gifts, to thank you for the purpose, at the same time to consolidate and strengthen the company has good relationship with customers. For promotional gift can promote the sale of goods, to deepen the brand image at the same time. If customer retention time and the advertisement effect, the more lasting and profound. Business gift giving skills: business gifts is a kind of targeted advertising and promotion methods, different from the mass media advertising. Expect their companies, big or small, are the gifts private properties. Golden gift staff is good at using direct, with personal promotion, can help customers to develop a plan of practical gifts. Business gift plan to ensure the gifts to achieve the desired purpose. This includes a selection object, according to the different object determines what gift, whether on the gift engraved name, when and how to distribute the gift and so on, of course, is to choose one or more given as a gift. What gifts are popular: in thousands of products, do you have any suitable for different companies with all the trimmings The company believes that office supplies gift as the most popular with the size of the company. According to Incentive Marketing magazine survey, office supplies and desk accessories as many as 13 series, those items are pen series, diary, calendar, briefcases, folders, paperweight, contacts, etc. Popular and trendy gifts are highly regarded, in the gift industry almost every year there are new products, to cater to the market, pursuing new and change. How business gift: in the United States, the epidemic business gifts for no more than $25. In gold, the price range in only 5 yuan of above, business gifts, even if the company expressed his thanks, not accept gifts, embarrassed again. According to the wholesalers can glimpse in words: gift is not in the size, in let the customer know you have his heart. Many factors determine the costs of a company for gift, one of which is the company's policy, another factor is the company's overall business situation. Company may keep the number of gifts the same when depressed, but reduce the expenditure for each gift; Can also reduce the number of gifts, increase the value of gifts, send a small gift to a small number of objects. Of course, the company in good times, the choice of a gift to be more wide. Gifts timing: most gift who gave them to think, to choose gifts time is quite important. According to the latest survey shows that for most companies, select the New Year, New Year's day, Mid-Autumn festival, Christmas is still the most popular approach, but there are also select company anniversary, company meeting, public relations, sales promotion, personal birthday time, etc. Some companies used to have to send gifts to customers face to face, such as fair, when sales promotion, as well as the promotional meeting. A U.S. manufacturing company spokesman said: we choose gifts related to the production line, when customers visit the factory, we use the gifts to attract them. We send gifts to enable them back to visit, and giving gifts to take home. The steak knife is a wonderful gift for us, because it is our own production of materials. In pushing the sale on the promotional meeting we put the pen as a gift given, stainless steel pen engraved with company logo, which will make customers always remember our company, they to carry such a high quality pen. Business gifts what is the benefit: according to the survey, 47% of respondents believe the commercial gift in appreciation of customers are highly effective, development business, 39% of respondents considered somewhat, only 2% of respondents considered null and void. In the evaluation of the mass media or commercial gift function, accurately measure its effectiveness can be difficult. Gifts are not necessarily in order to promotion, the benefit of the commercial gift reminded us when you say, "thank you". A professional manager is representative: I think the effectiveness based on the recipient's use for gift. If the gifts has broken the desktop neat, or useless, gift may have negative effects. If often need to complimentary gift, customers will often think of the presenter or gift company. Business gift given to bring: according to many years of experience, "concluded the following regular points, reference for desire gift transmission scheme of the company: 1. According to the different object choice different value of accepting gifts. 2. According to different object is only fun, carefully selected gifts. 3. Select the best gifts is a good time to leave a deeper impression. 4. The gifts to quality, suitability is strong, durable. 5. The best gift is more personal, specificity. 6. The gift packing should be delicate beautiful, attract people. 7. If possible, in person or get messenger to distribute gifts. 8. According to the present purpose to select different occasions, such as gifts for family home best sent to the receiver, and don't be in the office. |
